What is your mission? What do you value? In an interview with SNEWS, an outdoor industry insider news source, Jimmy was recently asked about our mission statement and how we try to embody it on a daily basis. “Create adventure” is a part of every decision that we make as an independent Denver outdoor gear shop. See the short video clip here:

 

 

Full text of interview can be found at http://www.snewsnet.com/news/innovation-project-feral-mountain-co/